The world is a'changin as the song goes; and this is even more in evidence when we consider the massive alterations that access to the Internet has given us in terms of connecting information and people together. In to this world we have added richness in the form of social media. It can sometimes feel … Continue reading Social Media Marketing
I've been wandering round a few blogs recently because of various activities I've been involved in, I've also been social media spotting too and there seems to be a bit of theme developing. Perhaps I ought to explain further before I try and head into this post! Working as a social media strategist I often … Continue reading MYTH: If I write it they will come; REALITY: No they won’t
One of the things that many small businesses say to me is that 'they haven't got time' to do social marketing in this way.
social networking is known to work for large businesses, but what about small businesses? How do the lessons translate? The challenge to raise £400,000 for charity in just 30 days by selling the eBook, LinkedIn Made Easy, has been set.
I'm really pleased to announce that I have finally created a modularised version of my online social networking course. What I found was that people were daunted by the amount of information given, the complexity of the opportunities and consequently were put off from joining in. So, there are now FIVE different options available to you.
I'm alwys being asked what things mean when it comes to terminology on the Internet; so I thought I'd put together a social marketing jargon buster with the most commonly used phrases and terms. I'll keep it up to date and any words you want added that aren't here already, just let me know.
The face of business is changing constantly; greater numbers of businesses are heading onto the web as a source of both clients and business. But all too often I'm told that they are frustrated by the technology and the choice of what to do and how to do it. What often follows is a torrent of frustration, the quick and dirty version is often something like this:
There has been an explosion of Social Networking sites in recent years and suddenly we are all being asked to be someone's 'friend', whether we know them or not. The biggest issue that most businesses I come across have with these services though, is the time. The time taken by employees who are viewing the … Continue reading Why Social Networking Works For Business
I'm often asked why a business should bother with Internet Marketing and it's actually a very difficult question to answer, because it really depends on where a business is starting from, what they are hoping for and how it fits into their overall strategy. However, there are often some common themes and I thought I'd just list a few of them here to get us going - with the plan being to expand on these in the coming weeks.