Ten steps to a linkedin profile.
An excellent presentation that gives some great ideas about how business brands and personal brands (aka self presentation) can work in harmony together together to achieve mutually acceptable goals.
Gentle Plug: If you'd like to learn more about how to use LinkedIn effectively then why not take a look at my book 'LinkedIn Made Easy: Business Social Networking Simplified'. It's also regularly updated. UK: amazon.co.uk/LinkedIn-Made-Easy-Networking-Simplified/dp/0955690684 US: amazon.com/LinkedIn-Made-Easy-Networking-Simplified/dp/0955690684 *************************************************************
We all lead increasingly peripatetic lifestyles. Unlike our parents and grandparents we no longer have the security of a single employer or even a single career. Instead we can look forward to multiple employers, perhaps self employment and most definitely a ‘portfolio career’.
We've come a long way in the few years that this has started to become part of popular culture, we've seen celebrities come and go and they are no longer just the actors and actresses. A great example of the degree of the change that has occurred is in the rise of the people who are famous simply for being famous - who have no discernible talent, skill or knowledge but who have a knack (perhaps that's a skill after all!) for being in the right place at the right time and being seen with, and around the right people.
Online profiles, particularly those on LinkedIn should be reflective of where you are NOW in your life rather than a representation of where you have been in the past. Of course, your past experience matters, but only because it often informs your present state.
There are so many conflicting opinions on how to go about the task of personal branding, and my take on it is just one of many, that I thought a post listing some of the key blogs in this area might be of use to readers.
A good and consistent email address is essential when building your personal brand. Using a free web based service is the equivalent of professional suicide and you risk people not taking you seriously.
One of the big areas for expansion in Internet Marketing is likely to be that of the Personal Brand. Today, we can no longer rely on a job for life with just one company and we need to be constantly updating and adapting our sets of knowledge and skills, not only to allow us to … Continue reading YOU are your personal brand
When people find you in searches on Linkedin, or when you are being active within the Group discussions or in Linkedin Answers; the first thing they see is a little box that has your name, your photo (assuming you've chosen to add one) and a 'headline' or baby bio.