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Marketing for Creatives – Presentation 27th January 2016

OK, the presentation is a bit tongue in cheek, but it’s true these are the things you SHOULDN’T be doing if you want your creative business to succeed. Below, you’ll find an introduction into how you can change the way you think about marketing and, instead of trying to do everything, doing one thing that works.

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The most important marketing lesson you will ever need to know

Marketing and advertising are not the same thing! Yes, I know you already know that, but I do just want to reiterate it just in case it was missed. Marketing and advertising are not the same thing!

I can hear you asking “But what does that mean in practice?”; and in practice it means that the only thing you need to remember when it comes to marketing is that ‘it’s not about you‘. This is the fundamental, most basic of the marketing rules and if you apply nothing else but just this one you will sell to the right audience almost all of the time.

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How to set a realistic goal when it comes to your book

I’d like to suggest we share a cup of coffee together and to help you get in the swing of things I’ve added a picture of mine.

Your book is your baby, you’ve worked long and hard to get it to the stage it’s at and it is hard not to feel downhearted when the adoring fans you had hoped would surround you immediately it was published fail to materialise and the sales don’t do as well as you had hoped. However, it’s also important to remember that the majority of people who say they want to write a book never do and you have already achieved something quite remarkable, so give yourself a pat on the back and then move on to the next phase.

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What is the Legal Deposit Scheme and why is it important?

Publishers and distributors in the United Kingdom and the Republic of Ireland have a legal obligation to send one copy of each of their printed publications to the Legal Deposit Office of the British Library within one month of publication. They are also encouraged to send a copy to each of the other Legal Deposit Libraries in the UK at:

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Where are my readers? And other infrequently answered questions for Authors.

Last week I introduced you to the concept of creating a marketing plan for your book with the post  … and on the subject of a Marketing Plan for Authors! You will need to read it before we carry on as it introduces you to six important helpers in your arsenal to get your book into the right hands.

This week I’d like to consider the question that many authors have but usually don’t ask and almost certainly never get answered, and that’s finding the elusive place that your potential readers hang out in.

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And on the subject of a Marketing Plan for your book ….

Yesterday, I began to talk about Book Marketing 101 which in many ways is no different from any other sort of marketing; you know the sort of thing, what can I do to get my book/product/service/dog noticed by the right people at the right time who are likely to take the action I want them to take such as buy book/buy product or service/take dog off hands etc….

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The good, the bad and the downright ugly of marketing books

It would be fair to say that for most authors and writers the act of writing books (and other things) is the part of their job that they are keen to be doing. I know that this is the case because I’ve talked to a lot of authors in my time, I am one myself, and without doubt the thing they all complain about the most is the amount of work it takes to get their book (or books) to be seen in front of the right audience at the right time. This is the case for ALL authors whether they are published traditionally (in the ideal world this would consist of a publisher who loves your book, gives you an obscene amount of money and then pays you a handsome royalty for every single copy you sell so that you can swan off and lie on a beach contemplating the next blockbuster) or whether you are like the vast majority these days, self published.

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