OK, the presentation is a bit tongue in cheek, but it's true these are the things you SHOULDN'T be doing if you want your creative business to succeed. Below, you'll find an introduction into how you can change the way you think about marketing and, instead of trying to do everything, doing one thing that … Continue reading Marketing for Creatives – Presentation 27th January 2016
Marketing and advertising are not the same thing! Yes, I know you already know that, but I do just want to reiterate it just in case it was missed. Marketing and advertising are not the same thing! I can hear you asking "But what does that mean in practice?"; and in practice it means that … Continue reading The most important marketing lesson you will ever need to know
I'd like to suggest we share a cup of coffee together and to help you get in the swing of things I've added a picture of mine. Your book is your baby, you've worked long and hard to get it to the stage it's at and it is hard not to feel downhearted when the … Continue reading How to set a realistic goal when it comes to your book
Publishers and distributors in the United Kingdom and the Republic of Ireland have a legal obligation to send one copy of each of their printed publications to the Legal Deposit Office of the British Library within one month of publication. They are also encouraged to send a copy to each of the other Legal Deposit … Continue reading What is the Legal Deposit Scheme and why is it important?
Here's a simple story of how social media works in practice and how I found a new supplier on Facebook quite by accident. Things to Note First: I also run a social enterprise called The Hysterectomy Association. We have a Facebook Page. I also have a public Facebook Page for me as Linda Parkinson-Hardman the author … Continue reading So, here’s a personal story about how social media works in practice to give you and your business exposure
Last week I introduced you to the concept of creating a marketing plan for your book with the post ... and on the subject of a Marketing Plan for Authors! You will need to read it before we carry on as it introduces you to six important helpers in your arsenal to get your book … Continue reading Where are my readers? And other infrequently answered questions for Authors.
Yesterday, I began to talk about Book Marketing 101 which in many ways is no different from any other sort of marketing; you know the sort of thing, what can I do to get my book/product/service/dog noticed by the right people at the right time who are likely to take the action I want them to … Continue reading And on the subject of a Marketing Plan for your book ….
It would be fair to say that for most authors and writers the act of writing books (and other things) is the part of their job that they are keen to be doing. I know that this is the case because I've talked to a lot of authors in my time, I am one myself, … Continue reading The good, the bad and the downright ugly of marketing books