Creating the perfect author business card

Many years spent running my own business and attending hundreds of networking events over the years have taught me the importance of having a great business card. However, many authors and writers don't tend to think of themselves as 'being in business' and as a result often neglect one of the essentials in a marketing toolkit. This … Continue reading Creating the perfect author business card

About the Author – why it matters in your latest book

If you're like me then you probably have a whole load of different books on the go. I've a pile that consists of the review copies for my Thursday Thronger's, business books, social media analysis and fiction in a variety of genres. With just a couple of exceptions, I rarely follow specific major authors. If … Continue reading About the Author – why it matters in your latest book

Top Ten Suggestions for Promotional Book and Author Postcards

I've been around and about on the web for more years than I care to remember and I've been given lots of reasons why most people should abandon the real world and focus only on their online marketing. The reasoning is that you'll have a greater opportunity to find the people most likely to be … Continue reading Top Ten Suggestions for Promotional Book and Author Postcards

The Top 10 Facebook Pages that Authors and Writers Should Be Following

Whilst I have mixed feelings about Facebook, especially in light of the way they are now requiring Page's to pay to promote their updates to all their 'Fans' (see this article for more info if you're interested: posts-on-facebook-pages-not-showing-to-everyone-that-likes-you) it is still a force to be reckoned with and provides some great benefits to people who … Continue reading The Top 10 Facebook Pages that Authors and Writers Should Be Following

How Authors and Writers can use LinkedIn Effectively – Applying LinkedIn Applications

UPDATE: This post has now been superceded by a post about the use of Rich Media in profiles. LinkedIn removed all applications from it's platform in December 2012. This is the second of my mini series that aims to give writers and authors a better understanding of how they can use LinkedIn more effectively to … Continue reading How Authors and Writers can use LinkedIn Effectively – Applying LinkedIn Applications

How Authors and Writers can use LinkedIn Effectively – Your Profile

I'm a big fan of LinkedIn, so much so that I even wrote a book about it called LinkedIn Made Easy, but that's another story 🙂 In that book I have a range of 'recipes for success' which explains what people can do to achieve specific objectives on this most professional of networks. However, it … Continue reading How Authors and Writers can use LinkedIn Effectively – Your Profile