A Powerful Message is one which is heard by the right people, at the right time who then take the action you would like them to, whether that is to click on a link, share your message or follow you. It is very easy to get sucked into a life of tweeting randomly about your day, but whilst this might get you lots of followers the likelihood is that they won’t actually take the actions that can help you build your business.
Broadcasting Powerful Messages with Twitter began life as a workshop resource that was handed out to attendees on a workshop of the same title. It has been expanded to include the content from the workshop itself together with the original information it contained.
It has been written to give the new Twitter user who is interested in utilising this network to help promote their business with a good basis from which to start and covers a variety of topics including:
- What a powerful message is.
- Who the right people to hear that message might be.
- What the right time to share is to share those tweets.
- Who you should follow and why.
- How you find followers through the art of conversation.
- How to identify the top influencers in your market sector.
- The practicalities of setting up and running your account.
- How to create the perfect Twitter profile.
- How to use the search functionality effectively.
- How you can segment your activity with lists.
- Some simple tools to measure the outcomes of all your activity.
It also has a handy little glossary that explains some of the terminology used and other useful information that will help you make the most of the technology you now have access to.