How Authors and Writers can use LinkedIn Effectively – Applying LinkedIn Applications

UPDATE: This post has now been superceded by a post about the use of Rich Media in profiles. LinkedIn removed all applications from it's platform in December 2012. This is the second of my mini series that aims to give writers and authors a better understanding of how they can use LinkedIn more effectively to … Continue reading How Authors and Writers can use LinkedIn Effectively – Applying LinkedIn Applications

How Authors and Writers can use LinkedIn Effectively – Your Profile

I'm a big fan of LinkedIn, so much so that I even wrote a book about it called LinkedIn Made Easy, but that's another story 🙂 In that book I have a range of 'recipes for success' which explains what people can do to achieve specific objectives on this most professional of networks. However, it … Continue reading How Authors and Writers can use LinkedIn Effectively – Your Profile

4 key behaviours to adopt when posting links in LinkedIn Groups

In the past I've posted a number of links to various things in relevant LinkedIn groups that I'm a member of and it occurred to me as I was doing this that it may be possible, in some really off the wall way, be construed as spamming the group.  As a result I now face … Continue reading 4 key behaviours to adopt when posting links in LinkedIn Groups

Please don’t add me as a connection on LinkedIn unless you REALLY mean it!

It's not the numbers that count on LinkedIn but the relationship and being connected for the 'right' reasons. I get lots of canned 'I'd like to add you to my professional network' messages that almost everyone sends.  My immediate thought is always, 'No you wouldn't, if it were professional, you'd approach this in a professional … Continue reading Please don’t add me as a connection on LinkedIn unless you REALLY mean it!

The mysterious art of creating the perfect personal brand ….

We've come a long way in the few years that this has started to become part of popular culture, we've seen celebrities come and go and they are no longer just the actors and actresses. A great example of the degree of the change that has occurred is in the rise of the people who are famous simply for being famous - who have no discernible talent, skill or knowledge but who have a knack (perhaps that's a skill after all!) for being in the right place at the right time and being seen with, and around the right people.