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Social Media Marketing

The world is a’changin as the song goes; and this is even more in evidence when we consider the massive alterations that access to the Internet has given us in terms of connecting information and people together. In to this world we have added richness in the form of social media. It can sometimes feel that we’ve been catapulted into a world where we can literally talk to anyone anywhere at any time – and what’s more, we don’t even need to know them first. The rules of the game, it seems, have changed.

Or have they?

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The Anatomy of a Crowd Funded Project

Over the last few weeks I’ve been in the throes of undertaking my first crowd-funded project on the Kickstarter platform. I have learnt a lot along the way, including much about myself. I’m also aware that a few of my contacts are similarly thinking of using the same mechanism to fund a project too, therefore I thought that a post about how crowd-funding worked in practice might be a useful addition to the blog.

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Social Media Gratitude and Thanks

I’ve recently completed crowd-funding project on Kickstarter and I couldn’t have done it without the help and support of two very special groups of people. The first of those groups are the  people who generously backed the project so that it met it’s target; the second are those who helped by promoting the project on their social media accounts. Below I’ve listed all those I know about:

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Social Media: Age vs Experience, does it really matter?

There is great debate that takes place among those who work online and its premise is that the younger you are, the better you ‘get’ social media. I’d like to consider and challenge some of the basic assumptions that this attitude creates.

On the 20th July 2012 a young student called Catherine Sloane published a blog post entitled ‘Why Every Social Media Manager Should be Under 25’. The post achieved notoriety among many different demographics and across a variety of sectors. I really don’t feel a need to link to it as it was designed to be great link bait, that is its sole purpose was to get people linking and sharing a piece of content in a viral nature, with the result that the website hosting it gets a better result on the search engines. What is perhaps more interesting is that searching for that specific title doesn’t bring up the article itself, but rather a whole host of articles about it.

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Creating a Social Media Schedule

By the time this post goes live I’ll be part way through the presentation that inspired it. I promised several weeks ago that I’d share with you the very simple scheduling tools I use to try to make my life easier and here they are. You can view the presentation I’m giving at the BusinessXchange Creative Cooperation event in Dorset today below and I’ll try to distill the main points within the post. If you’d like to download my example sheets then you can find links to them at the end of the post.

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Marketing for Authors & Writers: Social Networking Can Work for Me? Yes it can work for YOU!

I’m in the middle of a series of weekly (?) posts about how Authors and Writers could use LinkedIn more effectively if they wanted to and tomorrow I’ll be putting up a post about the Top Ten Groups for Writers and Authors.You can read the earlier posts on the Marketing for Authors and Writers page.

I’ve noticed two things from the posts I’ve already written; first very few people have commented on the posts and secondly those that have, have been less than enthusiastic. This makes me think that perhaps most writers and authors feel that LinkedIn is not their network of choice because they want to spend as much time as possible building that elusive Author Platform where they can connect with their fans quickly and easily. I would surmise that most seem to feel happier on Facebook, Twitter, Goodreads, Shelfari or their Blog. It seems that LinkedIn may be dismissed because it’s for business and professionals and it’s not a fun, happy ‘share my cute photo of a cat’ sort of place.

I’m here to burst that bubble and I’m hoping that today’s post may just begin a process of swinging your opinion around just a little in time for tomorrow’s clincher.

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Missing presumed dead: ‘please’ and ‘thank-you’ have left the social web

When I was a child I looked forward to Christmas and birthdays with much anticipation because I knew that I would be showered with gifts from family and friends.  However, one of the small inconveniences that my mother insisted on was that we neatly noted down who had sent the gift so that we could then spend a day following up with thank you letters.  At first those thank you letters were written by my mother with a drawing (actually, more a scribble) from my siblings and I, later we progressed to writing our name, in large red crayon normally and finally we were tasked with the responsibility of managing our thank-you notes ourselves, choosing the day we wrote and then posted them.

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Do YOU have business social intelligence?

This was the question I was asking myself when I was preparing for a presentation to the Brilliant BusinessXchange a couple of weeks ago.  In fact, how do you measure it and yes, I know that I’ve ‘stolen’ the concept of social intelligence from Daniel Goleman even though I use those theories but apply to online business instead, but anyway, back to the question in hand ……

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