The world is a'changin as the song goes; and this is even more in evidence when we consider the massive alterations that access to the Internet has given us in terms of connecting information and people together. In to this world we have added richness in the form of social media. It can sometimes feel … Continue reading Social Media Marketing
Over the last few weeks I've been in the throes of undertaking my first crowd-funded project on the Kickstarter platform. I have learnt a lot along the way, including much about myself. I'm also aware that a few of my contacts are similarly thinking of using the same mechanism to fund a project too, therefore … Continue reading The Anatomy of a Crowd Funded Project
I've recently completed crowd-funding project on Kickstarter and I couldn't have done it without the help and support of two very special groups of people. The first of those groups are the people who generously backed the project so that it met it's target; the second are those who helped by promoting the project on … Continue reading Social Media Gratitude and Thanks
There is great debate that takes place among those who work online and its premise is that the younger you are, the better you 'get' social media. I'd like to consider and challenge some of the basic assumptions that this attitude creates. On the 20th July 2012 a young student called Catherine Sloane published a … Continue reading Social Media: Age vs Experience, does it really matter?
By the time this post goes live I'll be part way through the presentation that inspired it. I promised several weeks ago that I'd share with you the very simple scheduling tools I use to try to make my life easier and here they are. You can view the presentation I'm giving at the BusinessXchange … Continue reading Creating a Social Media Schedule
I'm in the middle of a series of weekly (?) posts about how Authors and Writers could use LinkedIn more effectively if they wanted to and tomorrow I'll be putting up a post about the Top Ten Groups for Writers and Authors.You can read the earlier posts on the Marketing for Authors and Writers page. … Continue reading Marketing for Authors & Writers: Social Networking Can Work for Me? Yes it can work for YOU!
Why is that common courtesies like 'please' and 'thank-you' seem to be missing from the interactions that take place on the social web. Why do people forget that they are being given compliments through the use of retweets, shares and comments and why, oh why do they not bother to acknowledge the effort that someone else makes on their behalf?
This was the question I was asking myself when I was preparing for a presentation to the Brilliant BusinessXchange a couple of weeks ago. In fact, how do you measure it and yes, I know that I've 'stolen' the concept of social intelligence from Daniel Goleman even though I use those theories but apply to … Continue reading Do YOU have business social intelligence?
I really do rate slideshare for loads of reasons but rather than spell them out in yet another powerpoint presentation I thought I'd let someone else's work do the talking for a change:
Okay, so 70 slides later ..... yes really and the half hour presentation I gave to the Brilliant BusinessXchange is over .... phew I hear you say. Well I enjoyed myself and I've been told on Facebook that at least one person found my littering the floor as I finished each sheet quite funny. In … Continue reading The Strategy behind the Profile (and 70 slides later ….!)