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Personal branding, social intelligence and self presentation – oh my!

There is an inextricable link between social intelligence, self presentation and personal branding and the astute business or entrepreneur will recognise the value of what is often termed their ‘human capital’ (a horrible term in my opinion and almost as bad as human resources … too production line like for me). If a business can persuade their staff to work on their behalf by utilising their expertise and skill in arenas that are outside of the normal business operations then they can build a strong brand identity.

The presentation below gives some great ideas about how business brands and personal brands (aka self presentation) can work in harmony together to achieve mutually acceptable goals.

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Self Presentation in social intelligence

Self presentation is another of the skills that underpins social intelligence.  It is made up of a variety of factors that include such things as charisma, assertiveness, self confidence and self control.  However, as Daniel Goleman points out self presentation without the necessary substance to back it up is no substitute for skills and expertise.  In other words, you have to walk the walk as well as talk the talk …..!

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Applying social cognition to mentoring – Mega Man demonstrates how

If social cognition (from Daniel Goleman’s ‘Social Intelligence’) is about having an inate understanding about the etiquette that surrounds social activities and interactions, and if it is important for a business to understand that etiquette as I demonstrated in the HabitatUK case study; then it follows that it is of high importance within a mentoring relationship.  

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