An excellent presentation that gives some great ideas about how business brands and personal brands (aka self presentation) can work in harmony together together to achieve mutually acceptable goals.
Self presentation is another of the skills that underpins social intelligence. It is made up of a variety of factors that include such things as charisma, assertiveness, self confidence and self control. However, as Daniel Goleman points out self presentation without the necessary substance to back it up is no substitute for skills and expertise. In other words, you have to walk the walk as well as talk the talk .....!
Synchrony is the third ingredient needed to create rapport. It is most evident when people are 'in synch' that is they are mirroring each others gestures, facial expressions and animation.
Social cognition, differs from other social intelligence skills (such as empathy and listening) because it is about applying ones understanding of what is 'right' or correct in any given situation and how it may be different in another, and then being able to switch easily between the two.