I’d like to welcome John Watson to the Thursday Throng. John is an experienced investment professional a contributing columnist to bankingday.com. His book, Consulting in the Networked Age is a step by step guide to starting your own consultancy business and was written for entrepreneurs.
The John Watson Interview
What is one thing that no-one would usually know about you?
Well, when I was aged between 10 and 12 years I had the unnerving experience on several occasions that when I was sleeping I would have dreams in vivid color of people that I did not know. Now there was nothing unusual about the dreams; except that when I awoke and went about my day, I would meet the people from my dreams in real life for the first time and without warning. This experience showed me that, at least in some small way, we can see into our future. Try as I might I have not been able to reproduce this experience in adulthood; though I would use this power to help avoid dangerous situations
What did the best review you ever had say about you and your work?
“This review is from: The Ultimate Guide to Consulting in the Networked Age: The essential step by step guide to starting your own consulting practice (Kindle Edition)
Long ago I heard that when the student is ready the teacher will appear and “Consulting In The Networked Age” proves that true. I’m a writer and publisher interested in starting a consulting business so the timing was perfect. It sounded like just what I needed so I couldn’t pass it up and I wasn’t disappointed.
John Watson has accurately subtitled this book a step by step guide and he really delivers. Whether you are starting a large consulting business in a large office with employees or like me, doing it all yourself, John covers it all. He starts right off discussing the various types of consulting and includes sample jobs with innovative solutions.
Marketing is covered in detail including setting up web sites and using social media. He takes you through a long list of valuable steps for advertising your business effectively.
John’s information will help you focus on one category and explains clearly how to make offers that are accepted. This includes critical details about pricing your services so you get the work while maintaining profitability. It also covers how to create concise proposals and negotiate successfully.
For the smaller businesses like mine John helps with working from home successfully. I found this especially helpful since that’s how I plan to handle my consulting business. For anyone interested in starting a new consulting business or improving an existing one, John Watson’s “Consulting In The Networked Age” is filled with lessons to ensure a financially successful consulting business and continue to serve as an invaluable reference for years.”
How did you choose a title for your book?
To be successful in advertising in small business you cannot afford the luxury of being overly gimmicky with your limited budget; hence my title. “The Ultimate Guide to Consulting in the Networked Age – A step by step guide to consulting your own consulting practice” is a clear statement of what the reader will discover by reading my book. While my book will not be the last word on consulting in the networked age, the inclusion of the phrase “The ultimate guide to” is an effective attention grabbing headline and serves as an example of one of the copywriting techniques that I elaborate on in my book’s marketing chapter.
Do you have any hints or tips for aspiring writers?
Make the best possible use of your time. Make a writing schedule, get started and stick to it. Aim to write at least 1,000 words per day. If you are a first-time non-fiction author seek out co-authors and contributors from recognized experts in your field. If you do not know personally know any experts try reaching out via social media; you will be surprised how giving successful people are. If you are like me, your best ideas enter your sub-consciousness while you are asleep; so I always keep my smart-phone beside the bed so when I awake in the middle of the night with a head full of ideas I can quickly type them into my smart-phones notes app and then quickly return to my slumber.
How do you remain sane while working?
An hour of swimming laps every day and walking my dog at the beachfront every day works a treat.
What has been the best experience you have ever had in your life?
Being part of a happy family and sharing experiences together. When my daughters Brittany and Brooke were respectively 11 and 2 years old, my wife, Marilyn and I took them to Italy, France, England and Ireland for an extended vacation. Staying in Florence, Italy each day as we exited our pleasant Pantheon View B&B we found ourselves on the film set of Angels and Demons with Tom Hanks walking down the cobblestone lane and Ron Howard sitting in a canvas production booth off to the side of the Pantheon. Seeing dozens of actors dressed as priests eating at fast food outlets and drinking beer took some getting used to!
Are you jealous of other writers?
No, to be successful in writing as in business and in life in general I believe that you must adopt an abundance mentality. There is no quota on success. A n excellent elaboration of this philosophy is in my good friend Doug Sandler’s new book, “Nice Guys Finish First.”
Do you have any favourite resources you would like to share with our readers?
While my nook includes an extensive list of useful resources for business start-ups in the appendices, here are three of my favorites –
Tea, Coffee, Water, Juice, Wine or Beer … which do you prefer when writing?
As a non-fiction writer I find that I need maximum clarity of thought and hence H2O is my preferred tipple during my writing hours. A glass of New Zealand Chardonnay works a treat as a de-stressing agent after my writing shift is over.
Where do you find your inspiration?
I was inspired to write my book by a desire to help the many capable people, young and old, who have been facing limited career prospects in the sluggish labor market that has prevailed in the post Global Financial crisis economic environment.
I have analyzed business models of many of the world’s most successful enterprises (large and comparatively small) over my career as an international investment manager and analyst with major multi-national investment management firms, including State Street Global Advisors and INVESCO where I was responsible for committing several billions of dollars of client moneys to equity investments in businesses.
As well as my professional experience analysing business models; I am an experienced teacher of business education and a qualified workplace trainer and assessor. As a self-employed consultant, I offer financial market research, marketing and business development services to my client base that includes businesses ranging from micro-cap start-ups to firms managing up to $1Billion of client assets.
My consulting practice is named “Margate Financial Research Solutions.” I now want to share the knowledge that I have built up over my career to assist emerging entrepreneurs apply world class business success strategies to their own small and medium sized businesses. With rapid technological change including the rise of social media, disrupter technologies like new payments systems (Baidu Wallet, Google-Wallet, Apple-Pay) and global e-commerce platforms like Alibaba and advances in website design and development transforming websites from e-brochures into automated. interactive lead generating sales funnels; it is now becoming commonplace for small businesses –even ones initially run out of home offices – to have global reach not just in terms of sourcing supplies but also in terms of servicing international clients – both firms and individuals. Many people have the operational skills to strike out on their own as a consultant either in the B2B or B2C space. However; being experienced in landscape design or formulating financial plans for individual advice-seeking clients is not enough to enable many of these prospective entrepreneurs to take the leap into establishing their own consulting practice.
I have written my book as a step by step guide to assist prospective entrepreneurs turn their dreams of establishing successful consulting practices into reality.
Where can I find out more about john and his book?
You can find Consulting in the Networked Age in Kindle and paperback format here:
and can meet John on his website at: consultinginthenetworkedage.com/
He can also be found on LinkedIn at: linkedin.com/in/johnpwatson5
Why ‘The Thursday Throng’?
These posts are called The Thursday Throng in honour of the throng that waits eagerly outside the book store when a new author is doing a book signing event or appearance. On this website it takes the form of a ‘Meet the Author‘ online event with some information about our author’s latest book and an interview. If you would like to take part in the Thursday Throng then why not visit Thursday Throng Author Interview Guidelines to find out more.
If you would like to see all the Authors who have been featured on The Thursday Throng you can click here: womanontheedgeofreality.com/2012/06/17/the-thursday-throng/.