YOU are your personal brand

One of the big areas for expansion in Internet Marketing is likely to be that of the Personal Brand.  Today, we can no longer rely on a job for life with just one company and we need to be constantly updating and adapting our sets of knowledge and skills, not only to allow us to work but also to keep pace with the changes in technology.

But what exactly is a ‘personal brand’?  According to Wikipedia’s Jimmy Wales, personal branding “is the process whereby people and their careers are marked as brands”.

So just how do you build a personal brand? It’s about being consistent in everything you do.  From the profile that you post on LinkedIn or Facebook, to the email address you use, the presentations you give, the skills you demonstrate in your work.  I’m constantly amazed by the number of professionals that give an email address of x@gmail.com (unless of course they work for Google).

linkedin made easy pro advert

Advertisements

I'm always interested in what people think and love having a debate so why don't we have a chat :-)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s