On Tuesday this week I made a presentation to the Brilliant BusinessXchange run by the fabulous Laura McHarrie which talked through how important it is to engage with groups in a meaningful way. There were five key points I wanted to make:
- Understand your business objective
- Understand the demographics
- Engage appropriately
- Know whether you are selling or serving
- Make the time to participate
Whilst the presentation was made without notes or powerpoint on the day, I created the following video with the intention of getting my message across to as wide an audience as possible. I hope you enjoy it.