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On Tuesday this week I made a presentation to the Brilliant BusinessXchange run by the fabulous Laura McHarrie which talked through how important it is to engage with groups in a meaningful way.   There were five key points I wanted to make:

  1. Understand your business objective
  2. Understand the demographics
  3. Engage appropriately
  4. Know whether you are selling or serving
  5. Make the time to participate

Whilst the presentation was made without notes or powerpoint on the day, I created the following video with the intention of getting my message across to as wide an audience as possible.  I hope you enjoy it.

woman on the edge of reality newsletter

Linda Parkinson-Hardman

Social Entrepreneur and Founder of the Hysterectomy Association; Social Media Strategist at Internet Mentor; Speaker; Writer and Author of Eight Books; Blogger at and all round diva. Phew what a lot for a Thursday afternoon :-)

You can find out more about me (and perhaps connect) at

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