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Have you ever done a people search on LinkedIn?  If you have or if you’ve taken part in any of the discussions or questions, then you will have noticed that a description shows up underneath the name.  Which means that this is your instant opportunity to reach out to someone, without them having to go and read your entire profile first.  Something interesting will entice a reader to visit you, perhaps contact you or even do business with you.

Let’s have a quick example:

  • James Delaney Bishop: 15 years experience, providing profit improvement and mentoring services to UK SME’s
  • OR
  • JD Bishop: Business Consultant

Which do you think you might go for?  Need I say more?

BTW, these are completely fictional – I haven’t searched LinkedIn for these examples.

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Linda Parkinson-Hardman

Social Entrepreneur and Founder of the Hysterectomy Association; Social Media Strategist at Internet Mentor; Speaker; Writer and Author of Eight Books; Blogger at and all round diva. Phew what a lot for a Thursday afternoon :-)

You can find out more about me (and perhaps connect) at

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