Depending on your market sector, adding value to your online offering can reap huge rewards. This includes adding links to other sites and areas on the Internet that can help you customer achieve their own goals. When this is used correctly, and even when you link to competitors, you begin to gain credibility as a niche source of highly relevant information and become some where that your user community might come to first. This is useful for at least two major reasons:
- Other sites and organisations will link to you as the ‘helpful or ultimate guide’ to a particular subject area and links like this help your own search engine optimisation techniques
- You get the opportunity to promote your products to your users on a regular basis.