Inkjet printing vs high street printer

I had a salutory lesson today in making sure I checked the cost of things before asking for them to be done.

Like many others I have been sold a line that to do my printing myself on my trusty inkjet printer is not only time consuming, but also extremely costly. I found out today, just how untrue that was.

I visited a printer in Dorchester – Sprint Signmakers & Printers – to ask them to print 10 copies of a 32 page booklet which also contained some colour pages as well. Previously I had printed these booklets, that are used for a workshop I run, myself on my canon inkjet printer which would use roughly 2/3 each of a black and colour cartridge at a value of around £19.00 each.

I figured that it would cost me around £35 ish pounds to do the printing myself and therefore, because your local high street printer were cheaper, it might come in at around £30 – a saving of around £5 plus I was supporting another small business in Dorset.

I couldn’t believe it when I arrived at the printers to be met with a bill for £99.70 – yep, that’t right £99.70.

I was astonished to hear from the lips of the woman that served me that she ‘did wonder if I realised how much it would cost when I asked for it to be printed’ ….. what was the use of thinking it?

In my business I go to extraordinary lengths to ensure that my customers get great value for money service and I also make sure that they know what the costs are up front – ESPECIALLY when the costs are so disproportionate to the product purchased.

I’d just like to reiterate that businesses name – they are Sprint Signmakers & Printers and I WILL NEVER USE THEM AGAIN and I will not do what I have done in the past and that is refer my clients to them either – I will suggest they find someone else or do their printing on their own mini printers in the office.

4 thoughts on “Inkjet printing vs high street printer

  1. Steve says:

    Wow, that is amazing. I was also under the impression that we should be going to these professionals; not least because they have the equipment to make this kind of job cost effective. I am sure that not all high street printers are as careless with their customers money. I hope that the quality reflected the exorbitant price tag!

    Like

  2. Lindy says:

    Unfortuantely the quality was no better than that achieved on the ‘best’ setting I always use to print the same booklets out on my canon inkjet printer. I do wonder if it is careless or deliberate policy!

    Like

  3. Mike says:

    Hello Linda

    Might be worth asking Advantage Print, out on Bridport Road another time. So far all work I have had done has been excellent and good prices….
    Just a thought!
    Mike

    Like

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