Buying the Bang not the Buck!

I was watching television in Cyprus the other day and was surprised when an advert came of for Cadbury’s Flake – I don’t know if it is the same where you live, but we don’t see the flake adverts very often in the UK any more. Anyway it followed the usual formula, beautiful, sexy woman eats a flake like she’s having sex and the words of the jingle overlay the whole.

“only the crumbliest, flakiest chocolate tastes like chocolate never tasted before”

While I watched the ad it got me thinking about the marketing of what, to all intents and purposes, is a cheap bar of chocolate that can be purchased in almost any shop selling sweets. And as I mused, that oft quoted phrase ’sell the bang not the buck’ came to mind. Of course what Cadbury’s are doing is selling the ‘bang’ (you too can be fantastically beautiful, sexy and wealthy if only you were to eat Cadbury’s Flake) and not the ‘buck’ (it only costs a few pence, cents or dimes to buy).

So, what the ‘bang’ of your product? Try selling that instead of concentrating on the price (the buck!).

Bye for now, I’m off to Limassol for the afternoon.

Advertisements

I'm always interested in what people think and love having a debate so why don't we have a chat :-)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s