I’m often asked why a business should bother with Internet Marketing and it’s actually a very difficult question to answer, because it really depends on where a business is starting from, what they are hoping for and how it fits into their overall strategy. However, there are often some common themes and I thought I’d just list a few of them here to get us going – with the plan being to expand on these in the coming weeks. Continue reading
Tag Archives: Online Marketing
Email Marketing
There are only three ways you can increase your income – whether you are online or offline; you can either increase the number of visitors through the metaphorical door, you can increase your prices or you can increase the number of times that the customers you already have buy from you. This work/workshop is designed to look at how you can effectively do the first and the last of those three, how to encourage your visitors to buy from you in the first place and then how to persuade them to make a second, third or even fourth purchase later in their relationship with you.
Key to the success of this sort of work is what is called the autoresponder. We have all experienced the autoresponder, they exist in the telephone message that says ‘dial 1 for this and dial 2 for that; but on the web we experience them most frequently in the messages we get from websites saying ‘thank you for contacting us, we will reply to your message within the next 24 hours’. However, this is not all the autoresponder can be used for, in fact it is one of the best ways available to help turn a visitor into a customer and it can all be automated – hence the ‘auto’ in autoresponder.
Clients will consider and work across a range of different subject areas that cover the basics of increasing the number of customers and then retaining customers using autoresponders and other techniques including:
- how to implement a single automated message easily and simply and usually free of charge
- techniques that help to build a customer database that you can approach time and again
- how to easily comply with the Data Protection Act when building such databases
- how you can use autoresponders to encourage your customers to purchase from you again and again
- talk about the various services that are available, which are appropriate for different businesses and which are the most cost effective.
To book a place on this workshop, please call Gwen Kinghorn on 01305 264997 or email her at gwen_kinghorn@weymouth.ac.uk.
Or, why not call me on 01300 341240 to to arrange a free meeting to see if we could work together.
If you still aren’t sure that the seminar might be right for you, or you are worried about the quality of the content, why not sign up for my FREE FIVE DAY E-COURSE that will introduce you to some of the content of the ebook and demonstrate the sort of information you will get at the seminar.
Search Engine Optimisation – Part Two – Internet / Online Marketing
Search engine optimisation involves two key activities, the work that takes place onsite that normally involves the way you write the pages of your website, the words and phrases you use and where you use them. However, the second part is one where you have much less control and is the part that is called offsite. This work involves what could also be called online or Internet marketing and is the process by which you market your product or service over the Internet. But, it is easy to be stumped by what works, what doesn’t and what is just a waste of your time and cash.
Internet marketing doesn’t simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organisation with real goals and your marketing strategy is a key part of ensuring that those goals are met. Typically this strategy will include all aspects of online advertising for products, services, and websites, includes market research, email marketing, and direct sales.
The sort of work that the workshop, mentoring and consultancy might undertake goes into depth about the various activities that can be undertaken that will help you to put your business in front of the customers that matter, usually for little or no cost; that will almost certainly boost your ranking by the use of clever Search Engine Optimisation techniques designed to get Google and it’s cohorts looking at you favourably. Almost all the tools, methods and techniques that are discussed are easy to access, learn and implement, often they just require a little planning, time and tenacity to ensure that the best results are obtained.
So just what sort of things might we cover? Well some of what we could discuss includes:
- What is off site search engine optimisation
- What the difference between marketing and advertising is and why both are important
- How to make the most of any website or other online presence you have
- How you can find out whether you have been indexed correctly in the first place
- How you find the most appropriate listings, directories and online publications for your business
- How you can harness the power of Google, Yahoo and Microsoft to your advantage
- Getting listed on the myriad other search engines that all make a difference
- Why writing articles and press releases matters and how to do it effectively
- What you should pay for, and what you shouldn’t
- How to get yourself listed on other peoples websites
- How you can build in ongoing market research about what works and what doesn’t
- How online services like ebay and Amazon can help you build a brand
- How to identify complementary services that will assist you in promoting your business.
To book a place on this workshop, please call Gwen Kinghorn on 01305 264997 or email her at gwen_kinghorn@weymouth.ac.uk.
Why not call me on 01300 341240 to to arrange a free meeting to see if we could work together.
If you still aren’t sure that the seminar might be right for you, or you are worried about the quality of the content, why not sign up for my FREE FIVE DAY E-COURSE that will introduce you to some of the content of the ebook and demonstrate the sort of information you will get at the seminar.
