Business confusion over Internet Marketing

The face of business is changing constantly; greater numbers of businesses are heading onto the web as a source of both clients and business. But all too often I’m told that they are frustrated by the technology and the choice of what to do and how to do it. What often follows is a torrent of frustration, the quick and dirty version is often something like this: Continue reading

Benefits of Internet Marketing

I’m often asked why a business should bother with Internet Marketing and it’s actually a very difficult question to answer, because it really depends on where a business is starting from, what they are hoping for and how it fits into their overall strategy.  However, there are often some common themes and I thought I’d just list a few of them here to get us going – with the plan being to expand on these in the coming weeks. Continue reading