Once upon a time there was a distant land which contained within it a vast and glorious kingdom called T’internet. Now the kingdom of T’internet had many residents who had all worked hard to attain their home in this place that was abundant and fertile to all, many more wanted to gain their status but had yet to be granted entry. Now, the kingdom of T’internet was ruled over by a just a wise king who was called King Alta Vista and his reign was considered the enlightened for he had vast and powerful machines which helped to ensure the crops fed all the residents as well as their visitors. Continue reading
Tag Archives: google
The power of group is infinite
The challenge to sell 200,000 ebooks in 30 days is really starting to demonstrate with startling clarity, which is beyond even my initial expectations, just how powerful the groups you belong to can be. And yes, for those who are attending the BusinessXchange Christmas Cooperation event, this is going to give you a preview of the presentation I’ll be giving. For those not attending, it takes place in Blandford Forum at 7.45am on 8th December 2009 and, if you are in Dorset, is an excellent networking event. Continue reading
Google adds Caffeine to it’s offering
For those of us interested in the way that SEO (Search Engine Optimisation) works with the various search engines, the introduction of a new project by Google, dubbed Caffeine, could have serious implications for those sites who have been sitting back on their laurels for the last few years secure in the knowledge that they had a good link strategy and longevity on their side. Continue reading
Getting To Grips With Online Advertising
Google Adwords is the granddaddy of simple and easy online advertising. However, it is very easy to lose a packet if you aren’t fully au fait with how the whole system works. In this work we’ll look at how you can create a great adwords campaign that will drive more customers to your online presence. We will also talk about the other two main online advertising systems: Microsoft Adcenter and Yahoo! Search Marketing.
In October last year, Google’s share of online advertising revenue was reputed to be 40%. Which means that if you are looking to advertise on the web, you would do well not to ignore it. In addition to the fact that Google also seems to drive about 90% of search engine traffic, this is combination that can work wonders for any business.
But …. how do you do it successfully and for as little cost as possible. At present, I pay around 3p-5p for each click on one of my adverts online and these clicks drive many of the orders I receive as well. What is important is similar to search engine optimisation, your advert needs to be consistent with the search terms people are using.
Therefore the work includes looking at the search terms to bid on, how you phrase your advert for maximum success, how to measure the ROI of your advertising spend and how to use your competitors to your advantage!
