Let’s say you have a website for your business and you are selling a product or service that requires people to have confidence in you and your product or service. Let’s also say that your email address is something like phil759hc@yahoo.co.uk , what sort of impression do you think that might give to people who are contacting you? I know that for me, I’d always think twice about whether I actually engage with someone whose business won’t even run to a personal email address. Continue reading
Tag Archives: Email
YOU are your personal brand
One of the big areas for expansion in Internet Marketing is likely to be that of the Personal Brand. Today, we can no longer rely on a job for life with just one company and we need to be constantly updating and adapting our sets of knowledge and skills, not only to allow us to work but also to keep pace with the changes in technology. Continue reading
Writing for Email Newsletters
I send out quite few email newsletters and pretty much most of them are automated by the Autoresponder systems I use. However, despite this I did think long and hard about the sort of information that should be contained within such emails before writing them (automated or not). As well as writing them I also, naturally, receive quite a few too and I notice that there is usually a big difference in the content and their ability to encourage me to do something active as a result of them. As a result I thought that a brief post on what I believe a good email newsletter (automated or otherwise) should contain. Continue reading
