For those of us interested in the way that SEO (Search Engine Optimisation) works with the various search engines, the introduction of a new project by Google, dubbed Caffeine, could have serious implications for those sites who have been sitting back on their laurels for the last few years secure in the knowledge that they had a good link strategy and longevity on their side. (more…)
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Benefits of Internet Marketing
21 MayI’m often asked why a business should bother with Internet Marketing and it’s actually a very difficult question to answer, because it really depends on where a business is starting from, what they are hoping for and how it fits into their overall strategy. However, there are often some common themes and I thought I’d just list a few of them here to get us going – with the plan being to expand on these in the coming weeks. (more…)
Search Engine Optimisation – Part One – Onsite tools and techniques
13 JanLet’s face it, getting a good result on a search engine when someone is looking for the products or services you offer is key to success online, therefore improving your website’s ranking is paramount. However, SEO (search engine optimisation) is often cited by web marketeers as something of a black art that only those ‘in the know’ are able to do correctly and therefore out the scope of the ordinary business person. This mentoring work is designed to debunk that myth and put you back in control by explaining just what you can do to ensure that your website is loved by search engines the world over.
Much of the our time together either in a workshop or through mentoring and consultancy will be taken up with understanding how the search engines work themselves and how they rank and present websites when a user makes a search on them. The elements of your website that matter and those that are less important will be identified. We will also take a look at some of the tools that will help you, help the search engine make sure that you are listed correctly. During our sessions we might consider such issues as:
- What Search Engine Optimisation is, and isn’t…
- How you can find out how your website is ranked worldwide and why this is useful to know
- What your competitors site can tell you about how to get a good result
- How to find the relevant keywords for your business and how you can test them
- Why it is important to be specific
- The mystery of the search engine algorythm will be explained
- The RIPCURL effect, what it is and how to make it work to your advantage
- Understanding the different elements of your website and which ones the search engines like best
- How to do more of the things that the search engines like best and how to do less of the things they don’t
- Which easily accessible tools that are free to use that will help you make sure your site is listed correctly
What Clients Have To Say:
“Excellent information – thank you“. M Laywine
“Yet another great session – these are superb value for money seminars“. R Mack
“Very informative and worthwhile sessions“. P Craddock
“Thank you for an excellent, informative evening“. S Hutton
“Brilliant, as ever. Thank you“. B Aldridge
To book a place on this workshop, please call Gwen Kinghorn on 01305 264997 or email her at gwen_kinghorn@weymouth.ac.uk.
Why not call me on 01300 341240 to to arrange a free meeting to see if we could work together.
If you still aren’t sure that the seminar might be right for you, or you are worried about the quality of the content, why not sign up for my FREE FIVE DAY E-COURSE that will introduce you to some of the content of the ebook and demonstrate the sort of information you will get at the seminar.
Search Engine Optimisation – Part Two – Internet / Online Marketing
13 JanSearch engine optimisation involves two key activities, the work that takes place onsite that normally involves the way you write the pages of your website, the words and phrases you use and where you use them. However, the second part is one where you have much less control and is the part that is called offsite. This work involves what could also be called online or Internet marketing and is the process by which you market your product or service over the Internet. But, it is easy to be stumped by what works, what doesn’t and what is just a waste of your time and cash.
Internet marketing doesn’t simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organisation with real goals and your marketing strategy is a key part of ensuring that those goals are met. Typically this strategy will include all aspects of online advertising for products, services, and websites, includes market research, email marketing, and direct sales.
The sort of work that the workshop, mentoring and consultancy might undertake goes into depth about the various activities that can be undertaken that will help you to put your business in front of the customers that matter, usually for little or no cost; that will almost certainly boost your ranking by the use of clever Search Engine Optimisation techniques designed to get Google and it’s cohorts looking at you favourably. Almost all the tools, methods and techniques that are discussed are easy to access, learn and implement, often they just require a little planning, time and tenacity to ensure that the best results are obtained.
So just what sort of things might we cover? Well some of what we could discuss includes:
- What is off site search engine optimisation
- What the difference between marketing and advertising is and why both are important
- How to make the most of any website or other online presence you have
- How you can find out whether you have been indexed correctly in the first place
- How you find the most appropriate listings, directories and online publications for your business
- How you can harness the power of Google, Yahoo and Microsoft to your advantage
- Getting listed on the myriad other search engines that all make a difference
- Why writing articles and press releases matters and how to do it effectively
- What you should pay for, and what you shouldn’t
- How to get yourself listed on other peoples websites
- How you can build in ongoing market research about what works and what doesn’t
- How online services like ebay and Amazon can help you build a brand
- How to identify complementary services that will assist you in promoting your business.
To book a place on this workshop, please call Gwen Kinghorn on 01305 264997 or email her at gwen_kinghorn@weymouth.ac.uk.
Why not call me on 01300 341240 to to arrange a free meeting to see if we could work together.
If you still aren’t sure that the seminar might be right for you, or you are worried about the quality of the content, why not sign up for my FREE FIVE DAY E-COURSE that will introduce you to some of the content of the ebook and demonstrate the sort of information you will get at the seminar.
Promoting Your Blog Site
15 MarOne of the things I talk about in the book is using blogs as a way of creating a website and you may well have already done that. If you have, then the next thing to do is to begin promoting it and listing it in various places. One of the best is called technorati and I have just claimed the three blogs that I own with them. You can find out more about them by visiting me at my Technorati Profile. While you are there have a look around, see what you think, maybe give it a go if you have a blog you own.
Linda
Technorati Profile
13 MarI have finally manged to get around to adding this blog to my Technorati Profile where you can have a look at the others I own as well.
Linda
Where to Find Me
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