Marketing for Creatives – Presentation 27th January 2016

OK, the presentation is a bit tongue in cheek, but it’s true these are the things you SHOULDN’T be doing if you want your creative business to succeed. Below, you’ll find an introduction into how you can change the way you think about marketing and, instead of trying to do everything, doing one thing that works. Continue reading

amazon smile

Match + Ranking = understanding Amazon for Authors

Amazon is not just the world’s largest online store, it is also one of the world’s largest search engines too. But, rather than offering up a list of websites to visit as Google or Bing might do, it serves you a helping of the products it happens to be selling.  The key to an author understanding how Amazon works is to accept that what we’re working with is a complex mathematical algorithm which determines which, of the millions of choices available, are going to be seen by the average user. Continue reading

numbers

Google webmaster tools for authors

Maybe you’ve heard about Google Analytics, Google Adwords or even Google Adsense, it’s companion programme. But few people I’ve come across, authors included, have heard of Google Webmaster Tools and yet, it’s brilliant little service you can enable even with WordPress.com. You can also do the same with Bing Webmaster Center. Continue reading

writing-retreat

Join me for a 3 day tutored book marketing writing retreat

As an indie author I know how difficult it can be to get your books into the hands of a mainstream audience. Over the years I have tried many different tools and techniques, with varying degrees of success. Today, I’m pleased to be earning a good second income from my books – they’re unlikely to make me super rich, but it’s enough to fund things in life I couldn’t afford any other way. Continue reading

Promoting a free Amazon Kindle book? List it with these sites

Kindle eReader (image courtesy of NotFromUtrecht (Wikipedia)[/caption]

Promoting a free Amazon Kindle book is not a simple task especially with the increasing mass of books that can now be found for the Amazon Kindle. Therefore getting a book to the right reader’s attention is hugely important but it can be time consuming. However, all is not lost and there are many helpful people and sites out that provide both free and paid services to authors who have a free Amazon Kindle book to promote. Continue reading

Why creating a book trailer doesn’t need to be difficult

We’ve all seen movie trailers and now we are starting to see the rise of the book trailer too. Just go onto YouTube and search for book trailer, you’ll end up with over 2 million search results. I don’t know about you but the thought of creating book trailers just feels a bit daunting to me, I hate being videod at the best of times and can’t bear listening to recordings of myself either. I have avoided them like the plague. However, eventually I decided that I needed to give in and have a go at creating my own. The book I chose to do one for is LinkedIn Made Easy: Business social networking simplified. It’s got a brand new third edition out this year and the time seemed right. Continue reading