101 Book Marketing Ideas for Authors is my way of trying to make sure I keep on track with my marketing activities. As an independent author and publisher it’s often easy to forget or overlook some of the basic activities that could propel your book up the listings. This is going to be a work in progress, and when I complete a new idea I’ll make sure that the link is added to this page.

1. Make sure you ask for reviews in your Kindle and eBook copies
2. Add an About the Author page to your book
3. Add a list of other books you have written or contributed to at the end of each book – with links in eBooks
4. Create an account on Shelfari and link it to your Amazon account
5. Create your authors blog
6. Create an account on Twitter
7. Create an authors page on Facebook
8. Create your profile on Goodreads and link your blog up
9. If you are writing Non-Fiction for business – don’t forget to sign up for LinkedIn
10. Create your book trailer
11. Register yourself as an Amazon Author to add valuable information and gain statistical trends knowledge
12. Connect your blog to Google Webmaster Tools (if it’s wordpress.com)
13. Connect up Google Analytics to your self hosted blog
14. Sort out your privacy settings on all the social networks
15. Don’t forget to sign up for Google +
16. Have your book reviewed by book bloggers
17. Create your authors business card
18. Have a set of postcards about your book printed
19. Offer advance copies for review to fans of your previous work
20. Create a monthly newsletter about your work and online activities
21. Organise a competition to gather support from those that already know you
22. Use the Amazon KDP select programme to offer your book free of charge for five days
23. Start your online book tour
24. Offer bloggers free copies and/or interviews
25. Host some guest bloggers yourself
26. Comment on other authors blogs – especially those you particularly enjoy
27. Use keyword analysis to create focused blog posts that you know people want to read
28. Set up a series of speaking engagements at local events about your topic
29. Sell your book in multiple outlets
30. Create and sell your eBook in multiple online stores
31. Put together a set of local contacts for the press
32. Write a regular press release about events you are taking part in
33. Send an interview and photograph to your local paper/s
34. Send a press release and photograph to your local radio station
35. Link your book up to a cause
36. Ask your local coffee shop, bar, pub if you can do a book reading
37. Offer a free copy of your book to your local libraries
38. Offer to host a book reading in your local library
39. Rent a stall at the next relevant fair in your local area
40. Create videos and presentations about themes you cover in your book
41. Donate your book to relevant organisations or charities
42. Sell your book on your own website
43. Join BookCrossing.com
44. Create an account on LibraryThing
45. Use the KindleDirect forums to engage with readers
46. Search for active forums to take part in
47. Create a book excerpt
48. Create an A5 book information flyer for booksellers
49. Create a set of greeting cards
50. Offer free copies to local and relevant journalists
51. Create a free download that introduces your style to a new set of readers
52. Write flash fiction if you are a novelist
53. Take part in writing competitions
54. Make sure people can contact you
55. Keep a calendar of events that you can use to promote your book
56. Ask your readers for feedback
57. Use LinkedIn Groups to get feedback and create interest
58. Make use of LinkedIn Answers to gather expertise
59. Record a podcast of your opening chapters
60. Add your book to Google Books
61. Ensure your book is enrolled in any preview systems that booksellers use
62. Create QR codes for your Facebook Page, Twitter Account, Book on Amazon
63. Make sure your Amazon listings are correct
64. Don’t forget to tag your book correctly
65. Say thank you regularly
66. Network extensively on Facebook
67. Use the customers also bought facility to ensure your book is placed correctly
68. Add your book to The Book Marketing Network
69. Create a listopia list on Goodreads
70. Host a giveaway on Goodreads
71. Create an Amazon list for your topic/subject matter
72. Reach out to the top reviewers on Amazon and Goodreads
73. Become a top reviewer on Amazon and Goodreads
74. Send your news to Writing Magazine
75. Create a set of book club notes
76. Work on your personal brand
77. Understand who your reader is and why they will want to read your book
78. Set up a Slideshare account
79. Set up a docstoc account
80. Add your book to eBay
81. Don’t forget to sell your book through the Amazon MarketPlace too
82. Use webinars and hangouts to speak with a broader audience
83. Adapt chapters or small sections of your book for alternative audiences
84. Provide free copies to your local doctors surgery or dentist waiting room
85. Don’t just use one Print On Demand provider
86. Investigate WattPad
87. Add your free books to Project Guttenberg
88. In the UK? Use We Buy Books
89. Investigate and use Scribd
90. Join Issuu
91. Add your video trailers to Vimeo
92. Use Facebook Ads
93. Create an Adwords Campaign
94. Investigate the LinkedIn Advertising Platform
95. Create a marketing plan for your book
96. Connect with other Authors online (they are often readers too)
97. Offer free e-copies of your book for specified time periods
98. Have some merchandise made up that you can give away
99. Create an audio version of your book
100. Think about adding pictures of your events and book to Pinterest
101. Contact tourist information resources if your book has a local interest.

That’s it folks – that’s what I could come up with. If you have any other suggestions to add then why not share them below.